Case Study
Urban Goods (Germany)
How Meta Ads Delivered 32,575 Clicks and Boosted Shopify Sales Across Europe
🎯 The Challenge
Urban Goods, a Berlin-based Shopify brand offering minimalist accessories and modern home decor, approached us to:
✅ Increase brand visibility and reach across Germany and neighboring EU markets
✅ Drive high-quality traffic to their Shopify store
✅ Expand the customer base beyond local markets while keeping CPC below €0.40
Our Solution
We implemented a 3-month Meta Ads campaign focused on modern European consumers — design-aware, mobile-savvy, and highly responsive to aesthetic-first advertising.
Core Audiences:
Age Group: 25–40
Location: Germany, Austria, Netherlands, Poland, Czech Republic
Interests: Interior design, slow living, online shopping, fashion-forward lifestyle
Behavior: Mobile users with frequent e-commerce activity
We designed visual-first creatives tailored to the tastes of urban millennials:
Product Aesthetics First: Clean visuals with neutral tones and lifestyle settings
Shipping Hook: Banner-style callout “Free EU-Wide Delivery” on all ads
Mobile-Optimized Videos: Quick product highlight reels (<15s) for story placements
We conducted ongoing refinements to ensure efficiency:
Weekly A/B tests for images vs. videos
Adjusted bids for better CPC in high-converting regions (Germany, Austria)
Retargeting Setup: Focused on abandoned carts and product viewers within 14 days
✅ Why It Worked
✔ Pan-European Appeal: Ad copy localized in German & English, resonated with cross-border shoppers
✔ Aesthetic-First Strategy: Clean, elegant visuals matched expectations of the design-conscious audience
✔ Retargeting Boost: Cart abandoners received reminders + limited-time offers, increasing return visitors
✔ Optimized Frequency: Balanced impressions to avoid ad fatigue and keep CPM under €1.10
📦 Outcome
Urban Goods generated over 32,000 qualified store visits in 90 days, growing both direct sales and email list signups. The brand saw improved brand recall in key markets and decreased overall acquisition cost.
