Case Study
Beauty Studio London
How Targeted Meta Ads Delivered 217 Premium Clients for Just £280
🎯 The Challenge
Beauty Studio, a luxury hair and skincare salon based in London, approached us with three key goals:
✅ Attract high-value local clients for haircuts, premium colouring, and facials
✅ Generate leads at a cost significantly below the UK industry average (£3–5 per lead)
✅ Target a refined local audience within a 15 km radius of the studio
Our Solution
We designed a Meta Ads strategy customized for the UK market, aligning with British consumer behavior and local trends.
Demographics: Women aged 25–50 with higher disposable income
Interests: Premium beauty brands (Aveda, Olaplex), wellness, fashion
Location: Central and suburban London (Richmond, Kingston, Wimbledon)
Before/After photos showcasing natural, organic results — aligned with UK beauty trends
Client testimonial videos to build trust and social proof
Irresistible offer:
“Free Stylist Consultation + 15% Off First Visit” — localized to appeal to British preferences
A/B tested ad timing — optimized for engagement during peak hours (7–9 PM)
Automated bidding — lowered CPC to £0.90 (well below UK average)
