Case Study
EduPro Academy (Spain)
How Targeted Meta Ads Generated 775 Course Trial Registrations at Just €3.33 Each
🎯 The Challenge
EduPro Academy, a Barcelona-based online education platform, set out to:
✅ Increase registrations for free trial lessons in digital skills courses (marketing, design, programming)
✅ Reach young professionals and students across Southern Europe
✅ Maintain cost-per-registration under €4 while growing brand visibility
Our Solution
We planned and executed a 6-month Meta Ads campaign focused on education-minded users in Spain, Portugal, and Italy — combining compelling creative, smart segmentation, and performance-driven optimization
We built several key audience segments using Meta’s detailed targeting tools:
Age: 18–35
Location: Major cities (Barcelona, Madrid, Lisbon, Milan, Rome, Porto)
Interests: Online learning, digital skills, freelance careers, tech jobs
Behavioral Signals: Mobile-first users, recent education or job search engagement
To attract cost-conscious learners, we crafted visuals that built trust and relatability:
Real Student Testimonials: 15-second reels featuring success stories
Clear Value Proposition: “Start with a Free Lesson. Learn Digital Skills. No Risk.”
Mobile-Friendly Graphics: Clean visuals with screenshots of the platform and course topics
All creatives were localized in Spanish, Portuguese, and Italian, depending on region.
Throughout the 6-month campaign, we optimized ads weekly based on performance:
Paused underperforming creatives after 5-day test periods
Prioritized audiences with highest registration rates (Spain > Portugal > Italy)
Launched retargeting campaigns to recapture users who visited the site but didn’t register
✅ Why It Worked
✔ Free Trial Offer: Removed friction from signup and lowered hesitation
✔ Localized Messaging: Increased engagement by adapting language per market
✔ Student Testimonials: Boosted authenticity and conversion with social proof
✔ Long-Term Optimization: 6-month campaign allowed smart budget pacing and refinement
🎯 Outcome
The campaign drove 775 trial lesson registrations at just €3.33 per lead, enabling EduPro Academy to scale steadily while expanding its reach across three countries. Brand awareness also rose noticeably, with follow-up campaigns achieving even lower CPL thanks to warmed-up audiences.
