Case Study
Nordic Realty Group
How Targeted Meta Ads Delivered 94 Qualified Real Estate Leads for $9.43 Each
🎯 The Challenge
Nordic Realty Group, a boutique real estate agency serving clients in Stockholm and Greater London, approached us with the following goals:
✅ Attract serious inquiries from potential buyers and renters
✅ Lower their average cost per lead (target CPL: under $12)
✅ Promote select urban and suburban listings with measurable ROI
Our Solution
We executed a 3-month Meta Ads campaign tailored to the Scandinavian and UK property sectors — balancing local insights, behavior-based targeting, and strong creative assets.
Targeting Parameters:
Age: 30–55 (mid-career professionals & families)
Interest segments: Home ownership, interior design, mortgage news, relocation services
Locations:
Stockholm city + commuter suburbs (e.g., Täby, Sundbyberg)
To convert a discerning audience, we used:
Minimalist listing photos with CTA overlays: “Move-in Ready | Book a Viewing”
15–30 second video reels of interiors and neighborhood highlights
Offer messaging:
- “Mortgage support for first-time buyers”
- “Viewings available this week — limited spots”
Weekly reporting: Shifted budget to top-performing creatives
Manual bidding tweaks: Reduced CPL by 27% over campaign
Retargeting: Visitors who viewed listings were shown follow-ups with available times for virtual tours
